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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13 · The Nature of Online Competition

Review

Firms can target virtual segments.
The Net disintermediates transactions.
The Net creates information intermediaries.
Automation will impact costs and prices .
Networked computers allow efficient consumer search (see Chapter 11).
Hypertext has more flexibility than paper. For example, you can display complementary merchandise .
The weaknesses of computer screens create a need for creative page design.
Online stores can "carry" unique merchandise.
Online retailers should provide an incentive to buy now .
There are bottlenecks in human information processing (see Chapter 7).

Activities

CD Now Assignment

Additional Information

Sarkar, Mira, Brian Butler, and Charles Steinfield (1996), "Intermediaries and Cyberintermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace," Journal of Copmuter-Mediated Communications, 1 (3), http://jcmc.huji.ac.il/vol1/issue3/sarkar.html

Copyright 1998 by Digital Springs, Inc. All Rights Reserved.